BE THE BRAND: How to Find a Powerful Identity and Use It to Drive Sales By David N. Martin Quality Paperback 220 pages 7" x 10" $19.95 retail List price: $19.95 Direct from us: 1-23 copies, $19.95 each; 24 or more, $13.96 each ISBN: 0-9664098-1-7

What's a brand name worth that clearly projects a positive identity? A premium price, of course. What are the best techniques to create a brand name and marketing strategy? The author of this book, founder of one of America's top marketing and advertising firms, The Martin Agency, is an expert at branding strategy who explains the techniques he uses in this book.

If you're looking for a positive identity to help sell your product or to attract more customers to your company, look no further. Martin explains techniques you, too, can use to cut through the mumbo jumbo so that what your company or product stands for can be expressed NOT just in a paragraph, NOT just in a sentence, but in a single word. THAT'S what creates a powerful brand. That's what leads to a positive identity and smart marketing strategy.

For example, Volvo has come to stand for "Safety." At Perdue, "Freshness" is synonymous is with quality. These are only two of many examples that show how a focused identity can become an unassailable marketing advantage. In case history after case history, the reader is taken behind the scenes to join in a fascinating search for identity. Be The Brand often reads like a good novel, but the reader will find a usable technique for developing marketing and branding strategy on practically every page.

Click Here to Order:
BE THE BRAND:
How to Find a Powerful Identity and Use It to Drive Sales

The Oaklea Press
6912-B Three Chopt Road
Richmond, VA 23226
(804) 308-3906